Ibiti Living Lab Immersion
1 – 28th November, 2025
Why Ibiti? Why now?
Tucked in the heart of Brazil’s Atlantic Forest biome, Ibiti Project is more than a destination, it’s a living
invitation to reimagine how we relate to nature, community and ourselves.
Located in Minas Gerais, Ibiti is a global pioneer in regenerative hospitality and offers the perfect blend of
vision, experience and infrastructure to host the world’s first Living Lab immersion on Regenerative Hospitality. Running in parallel to the oficcial Cop 2025 program, these immersions will not only after participants a aryly unique and transformative experience, but also demonstrate powerfuli real-world solution sim patritce , bringing to life what policy alone cannot archive
Immersion Dates
November
Days: 1-3 | 15-17 | 23-26 | 26-29
About Ibiti
6,000 hectares of rewilded land supporting rich biodiversity and
conservation
Luxury hospitality with soul – certified B Corp, world-class service
and deep purpose
Immersive community connection – education, livelihoods and
cultural heritage at the core
A globally recognized model for place-based regeneration
Easily accessible from Rio & São Paulo, yet worlds away from the
noise
An experience that speaks to both heart and mind – visitors leave
changed
What is the RegenLab?
The Ibiti Living Lab on Regenerative Hospitality is an open-innovation ecosystem grounded in real-world
settings. It brings together practitioners, communities, academics, investors and public institutions to:
▪ Co-create and prototype regenerative hospitality and tourism models
▪ Test and refine solutions at Ibiti Project
▪ Generate frameworks and blueprints for replication
▪ Accelerate partnerships and replicate net-positive hospitality practices globally
Vision and purpose
To establish Ibiti Project as the first Living Lab and reference in a global regenerative hospitality movement – Its shell server as a demonstrator
of how hospitality can be a catalyst for regeneration of ecosystems, culture and communities, as well as a
driver for inclusive prosperity.
Additionally the intention is to position regenerative hospitality as a driver of territorial transformation – reconnecting humans, nature and
culture through an experiential and place-based systems approach, ultimately leading to policy frameworks.
Possible thematic focus areas
Food & Farming | Biodiversity | Culture | Livelihoods | Education | Heritage, etc…
Unique Value
▪ Combines field-based experimentation with global systems design.
▪ Draws from South–North knowledge exchange and real-world casework.
▪ Led by trusted organizations with deep experience in regeneration, hospitality and movement building.
▪ A growing platform for cross-sector collaboration, innovation and replication.
▪ A hybrid format blending experience design, reflection and action.
What do you get by joining?
By joining one of the immersions and the Regen Lab, you become part of a pioneering collective shaping the future of regenerative
hospitality and place-based transformation.
Participants will:
▪ Access a living demonstration site: experience a world-leading regenerative hospitality model in action.
▪ Co-create the future: collaborate with a handpicked group of visionary leaders across business, policy,
finance and media to help shape this important field together.
▪ influence policy and practice: contribute to designing replicable frameworks and blueprints that can
▪Iinfluence tourism models, policy landscapes and investment strategies worldwide.
▪ Gainvisibility and strategic positioning: align with a flagship initiative at the forefront of climate and
nature narratives amplified through COP30, international media and global partnerships.