{"id":6362,"date":"2025-07-11T13:04:24","date_gmt":"2025-07-11T16:04:24","guid":{"rendered":"https:\/\/ibiti.com\/?p=6362"},"modified":"2026-03-04T22:22:58","modified_gmt":"2026-03-05T01:22:58","slug":"the-flower-that-gave-rise-to-the-ibiti-logo","status":"publish","type":"post","link":"https:\/\/ibiti.com\/en\/the-flower-that-gave-rise-to-the-ibiti-logo\/","title":{"rendered":"The flower that gave rise to the Ibiti logo"},"content":{"rendered":"

It's simple, delicate and unmistakable. A curved line, an organic movement, a light line that carries within it all the power of nature and regeneration. This is the Ibiti logo: a design that many people carry on their chests (literally), without always knowing its history.<\/p>\n\n\n\n

The symbol representing Ibiti was born from the idea of capturing, in a single image, everything that flourishes here: the wild beauty, the simplicity of life in the countryside, the exuberance of the Atlantic Forest, the attention to detail. And it was a flower \u2013 a native bromeliad, present in the region \u2013 that inspired it all.<\/p>\n\n\n\n

A Billbergia distachia<\/strong>found in the walls and interior of the forest, was the muse of the artist from Minas Gerais Cacaio Souza<\/strong>. At the invitation of the project's founder, Renato Machado<\/strong>He walked up and down the trails of Pedra do Gavi\u00e3o, camera in hand, recording the shapes, colors and textures of the bromeliads of Ibitipoca. After many photos, studies and experiments, he arrived at the essential line.<\/p>\n\n\n\n

\"I developed several sketches and paintings until I arrived at the simplest, most elegant and easily recognizable form,\" says Cacaio. <\/p>\n\n\n\n

The choice couldn't be more symbolic. Bromeliads are resilient plants that grow in unlikely places, shelter small ecosystems and are part of the cycle of life in tropical forests. Turning it into the project's emblem is a way of paying homage to the local flora and reminding us that, around here, everything starts with nature.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Ibiti logo tattooed on skin, engraved in history<\/strong><\/h3>\n\n\n\n
\"\"
Luan Oliveira, operations coordinator at Ibiti Village, tattooed the logo on his hand.<\/figcaption><\/figure>\n\n\n\n

Over time, the logo took on an even more affective meaning. It even became a tattoo! Many Ibiti employees have chosen to mark their skin with the flower symbol - as a living reminder of their connection to this place. <\/p>\n\n\n\n

Want to see the flower that inspired the logo up close? Go to Caf\u00e9 Gaia<\/strong>In Vila Mogol, there is a vase with a live specimen of the Billbergia distachia<\/strong>It comes with a label with its scientific name. <\/p>\n\n\n\n

The agronomist from Ibiti, Janice Ventorim<\/strong>She explains that the logo design represents the flower still in a closed bud, before it fully opens. \"It represents the natural cycle of regeneration, which begins discreetly but is full of life,\" she says.<\/p>","protected":false},"excerpt":{"rendered":"

\u00c9 simples, delicada e inconfund\u00edvel. Uma linha curva, um movimento org\u00e2nico, um tra\u00e7o leve que carrega em si toda a for\u00e7a da natureza e da regenera\u00e7\u00e3o. Essa \u00e9 a logo do Ibiti: um desenho que muita gente carrega no peito (literalmente), sem nem sempre saber sua hist\u00f3ria. O s\u00edmbolo que representa o Ibiti nasceu da […]<\/p>\n","protected":false},"author":7,"featured_media":6365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[234,232,231,233],"class_list":["post-6362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ibiti-news","tag-billbergia-distachia","tag-flora-de-ibitipoca","tag-logo-do-ibiti","tag-origem-da-marca-ibiti"],"yoast_head":"\nA flor que deu origem \u00e0 logo do Ibiti - IBITI<\/title>\n<meta name=\"description\" content=\"Descubra a origem da logo do Ibiti: uma brom\u00e9lia nativa transformada em arte, s\u00edmbolo de regenera\u00e7\u00e3o e conex\u00e3o com a naturez\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibiti.com\/en\/the-flower-that-gave-rise-to-the-ibiti-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A flor que deu origem \u00e0 logo do Ibiti - 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