The flower that gave rise to the Ibiti logo
It's simple, delicate and unmistakable. A curved line, an organic movement, a light line that carries within it all the power of nature and regeneration. This is the Ibiti logo: a design that many people carry on their chests (literally), without always knowing its history. The symbol that represents Ibiti was born from the idea of capturing, in a single image, everything that flourishes here: the wild beauty, the simplicity of life in the countryside, the exuberance of the Atlantic Forest, the attention to detail. And it was a flower - a native bromeliad, endemic to the region - that inspired it all. Billbergia distachia, found on the walls and in the interior of the forest, was the muse of Minas Gerais artist Cacaio Souza. At the invitation of the project's founder, Renato Machado, he hiked up and down the Pedra do Gavião trails, camera in hand, recording the shapes, colors and textures of Ibitipoca's bromeliads. After many photos, studies and experiments, he arrived at the essential line. "I developed several sketches and paintings until I arrived at the simplest, most elegant and easily recognizable form," says Cacaio. The choice couldn't have been more symbolic. Bromeliads are resilient plants that grow in unlikely places, shelter small ecosystems and are part of the cycle of life in tropical forests. Turning it into the project's emblem is a way of paying homage to the local flora and reminding us that, around here, everything starts with nature. Ibiti logo tattooed on skin, engraved in history Over time, the logo has taken on an even more affective meaning. It even became a tattoo! Many Ibiti employees have chosen to mark their skin with the flower symbol - as a living reminder of their connection to this place. Want to see the flower that inspired the logo up close? At Café Gaia, in Vila Mogol, there is a vase with a live specimen of Billbergia distachia, accompanied by a plaque with its scientific name. Ibiti agronomist Janice Ventorim explains that the logo design represents the flower still in a closed bud, before it fully opens. "It represents the natural cycle of regeneration, which begins discreetly but is full of life," she says.
